Getting Publicity for POD Books
Marketing and Self-Promotion for Authors of Print On Demand books
May 7, 2009
Many freelance writers have collections of articles, or even the odd novel tucked away in a drawer. Now that Print On Demand companies such as Amazon’s “Createspace” make it easy for anyone to publish their own books, it is tempting to consider the possibility of self-publishing. But is it possible to make that book a success?
Getting Publicity for a POD Book
Heather Wallace is a multi-talented writer, blogger, author, and web developer. She is the author of two self-published titles, two print-on-demand books, and three ebooks.
Heather's success did not come by accident or good fortune. It came by ingenuity and dedication, and now she is passing on the results of her valuable experience to others in her latest book is entitled "POD Publicity - how to take a print-on-demand book from obscurity to profitability"
The Advantages of POD
POD, or Print on Demand makes it financially viable for anyone with a manuscript to turn it into a printed book. Fiction or non-fiction titles can be produced with ease, and any writer’s dream of seeing their work in print can be realized.
The Downside to POD
The only problem is, that once the book is in print, no regular bookstores stock it, and so people can only buy it if they know about it. The question is, “How does an author get the word out about their books?”
Heather Wallace answers that question in her book
Jack of All Trades
The print on demand author, will soon discover that they are not just authors, but publishers, publicity people and sales people, too; and “POD Publicity” provides a plan of action for the whole team.
Step-By-Step
Heather Wallace describes the pros and cons of Print On Demand publishing and offers a step-by-step guide that goes from pre-publication planning through to creating an internet buzz about the finished product.
She shares numerous ideas about:
- choosing a title and cover design
- website creation and blogging
- getting the most out of Amazon
- how to get book reviews
- press releases
- publicity and marketing
- using the internet and social networking
Her tips and tricks are practical and useful and the book is delightfully jargon-free.
Any authors who are keen enough can take advantage of today’s technology to get their books into print. However, authors who not only want to publish their books, but want to make sure that their books sell, too, need to learn how to inform the public and market their books. Heather Wallace learned the hard way, by throwing herself into the marketplace and learning how to survive. Her book is an excellent resource for every self-published author.
Footnote
In these days when the big publishing houses give little or no support to their authors in terms of marketing and publicity, Heather Wallace’s book is full of tips and advice about self-promotion that would be useful for any author who need to boost their own marketing efforts - even those whose books come out with major publishers!
More about Heather Wallace and POD Publicity
